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Fast forward a decade, though, and the 2 bears 1 cave silhouette 2 bears 1 cave merch shirt and I will buy this feature had been rendered somewhat redundant, a relic of early ’00s tech. In 2015, one online poll found that 40% of 20 somethings refused to share their relationship status on Facebook. But the compulsion to share the news never went away people just started doing it differently. In 2020, actor and comedian Rachel Sennott introduced the concept of soft launching a relationship in a viral tweet. “Congrats on the Instagram soft launch of ur boyfriend pic on story, elbow and side profile only ,” she wrote, adopting terminology traditionally used by businesses when slowly rolling out new products. The act of doing exactly this quickly became habitual among social media users as a way of gently introducing followers to their new partners.

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What has started happening now, though, is the 2 bears 1 cave silhouette 2 bears 1 cave merch shirt and I will buy this opposite. Search “break up announcement” on TikTok and you’ll find thousands of videos of people sharing the news that they have split from their most recent partner. Some are teary eyed clips of exes smiling helplessly at the camera. Others are more considered, talking to camera explanations. And some feature actual cakes that share the news in icing.On Instagram, people tend to share the news in more subtle ways, without clear words or hashtags. Like by deleting photographs of their partners, or sharing videos to indicate that they’re moving house or even country. Some may call this a “soft” launch whereas the aforementioned, more explicit, examples are seen as “hard” launches.