She concludes: “If I had visited his mother in the ‘pumpkin spice short’ coffee latte size fall favorite season tee shirt and I will buy this hospital, I would have said, Mrs. Vuitton, your son is going to be self-employed, he will leave home early, and has a vision of what he wants to create.” In this day and age, she explains, someone with Vuitton’s chart would have a massive social media following–the brand currently counts 45.1 million on Instagram–and be a born leader. The Louis Vuitton brand plans to use the trunks and their likenesses in installations around the world this year. Some of them may go up for auction in the future, meaning you could bid to own this sliver of the solar system and maybe capture Louis Vuitton’s good luck in your own life. When a California hotel bears the name of its neighborhood, it’s also expected to embody its ethos. The Beverly Hills Hotel, with its banana leaf wallpaper, red carpet entrance, and 43-dollar McCarthy salad, conveys its ultra-wealthy, Hollywood heavy, hillside enclave. Meanwhile, the Sunset Tower exudes the same bright-lights, heart-pulsing aura as Sunset Boulevard below. So when Venice V—a new boutique property perched right upon Venice Beach—adopted the moniker of its area, it gave itself some high stakes. After all, how do you encompass the bohemian place that, despite playing a part in L.A.’s tech boom, is still a center of skateboarding culture (fun fact, Venice will host skateboarding for the 2028 Olympics) and has dozens of fortune tellers along its boardwalk? Where tourists mingle around cannabis dispensaries and a colorful cast of California characters?
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First step: get the ‘pumpkin spice short’ coffee latte size fall favorite season tee shirt and I will buy this right space—in this case, a 1915 building that once was a boarding house for silent film era stars like Charlie Chaplin and Clara Bow. Second, get a local design team to reimagine it all, like Tima Bell, a principal at Relativity Architects who has lived in Venice for 40 years. Translated into real life, the result is a hotel that serves as an homage to a legendary neighborhood, past and present. Behind the check-in desk in the lobby is a mural of Abbot Kinney made of 4,000 skateboard wheels. Penthouse rooms are more like beach bungalows, accessed via an outdoor corridor painted in California-sunset pastels. In rooms, peacock chairs sit in the corner next to Marshall Amp refrigerators, while colorful textiles made by local artisans lie across the bed. On the walls hang black and white photos of skaters by Josh “Bagel” Klassman. “My unique and distinct memories of the free-loving souls in the ’70s and the hardcore skaters in the ’80s found their way into every corner of the hotel,” Bell tells Vogue. Best of all? Most rooms have a view of Venice Beach and its many sites, from Muscle Beach to the boardwalk.